Product Designer based in Stockholm.
I make complex flows understandable and enjoyable — with a focus on energy, fintech, and e-commerce.
UX/Product
Design portfolio Below
Portfolio
These are some of the project i’ve been working on up until now. Before my current job at st1.
St1
St1 is an energy transition company that operates in Finland, Sweden, Norway, and the United Kingdom.
St1’s energy portfolio encompasses oil products, biogas, Sustainable Aviation Fuel, renewable diesel and solar power. Furthermore, the company is advancing various major energy transition projects.
St1 also has food brands like Ploq and réal mat. between 2010-2015 St1 ACQUIRED shell in the nordics, and 2025 all the sites are rebranded to st1.
St1 — Research/UX/Ui/A11y
Ongoing work for St1
Portfolio projects are uploaded here
once they are live in production.
Greenely
Greenely is a digital electricity company that helps its users get an overview of their electricity consumption so they can reduce their usage and costs.
Greenely — Research project (MLP)
Optimized usability through testing
We conducted usability testing for the battery control to gain insight of what the users needs were.
Greenely — History graph
Exploring your home battery
Helping customers understand how their home battery is performing by making it easier to explore and understand historical data
Greenely — Onboarding
better understanding through reduced cognitive load.
I playful and informative onboarding to guide the new users to the features in the app.
School project
We decided to create a updated website for Lidl with an enhanced user experience
Lidl — Redesign
Faster path to weekly deals for seniors and students.
E-commerce · IA
About me
I’m a product designer in Stockholm and I enjoy problems that demand clarity:
data-heavy views, decision-dense flows, and onboardings where every word and step matters. My recent projects are about energy and sustainability — how do you visualize charging/discharging so non-experts understand it in seconds? How do we guide new users through configurations without losing them along the way? I like working end-to-end: from research and hypotheses to IA, interaction, prototypes, and measurement in production.
My previous role as a Music Designer at Royal Streaming (6 years) shaped my method: start with the goal and feeling, establish constraints, iterate quickly, validate in the real world. It taught me to balance creativity with systematics — and to translate “feels right” into measurable results.
I believe in:
• Accessibility by default (contrast, reading order, keyboard navigation).
• Data-informed decisions (combine qualitative and quantitative insight).
• Ship fast → learn faster (small steps often beat big steps rarely).
• Tight collaboration with devs (component thinking, handover that actually saves time).
When I’m not designing, I shoot analog photos and play in two indie bands. Music and photography help me keep perspective on whole vs. detail — and to keep stripping away until only the essential remains
How can i help you or your company?
Please write to me!
I shoot photos too!
Take a look at my analog photos if you want a break from recruiting.