Product Designer based in Stockholm.
I make complex flows understandable and enjoyable — with a focus on energy, fintech, and e-commerce.
UX/Product
Design portfolio Below
Portfolio
These are some of the project i’ve been working on up until now. Before my current job at st1.
Greenely — Research project (MLP)
Early insights that guided what to actually build first.
Research · Strategy
Greenely — History graph
Visualize battery behavior so non-experts interpret it correctly in seconds.
Energy · Data-viz
Greenely — Onboarding
Higher completion and better understanding through reduced cognitive load.
Energy · Onboarding
Lidl — Redesign
Faster path to weekly deals for seniors and students.
E-commerce · IA
This is what I do
Areas I Specialize In
ux Design
Ux Research
ux copy
accessibility
Quick facts
Focus
UX research, information architecture, interaction design, data-viz, onboarding
Domain
Energy, Fintech, E-commerce
Strengths
Simplifying complexity, clear microcopy, Creativity, unbiased research
Ways of working
Hypothesis → research → Ideate → prototype → test → → iterate
Tools
Figma, FigJam, jira, Hotjar, Miro, Notion, arro
Photograthy
adobe lightroom.
I shoot photos too!
Take a look at my analog photos if you want a break from recruiting.
About me
I’m a product designer in Stockholm and I enjoy problems that demand clarity:
data-heavy views, decision-dense flows, and onboardings where every word and step matters. My recent projects are about energy and sustainability — how do you visualize charging/discharging so non-experts understand it in seconds? How do we guide new users through configurations without losing them along the way? I like working end-to-end: from research and hypotheses to IA, interaction, prototypes, and measurement in production.
My previous role as a Music Designer at Royal Streaming (6 years) shaped my method: start with the goal and feeling, establish constraints, iterate quickly, validate in the real world. It taught me to balance creativity with systematics — and to translate “feels right” into measurable results.
I believe in:
• Accessibility by default (contrast, reading order, keyboard navigation).
• Data-informed decisions (combine qualitative and quantitative insight).
• Ship fast → learn faster (small steps often beat big steps rarely).
• Tight collaboration with devs (component thinking, handover that actually saves time).
When I’m not designing, I shoot analog photos and play in two indie bands. Music and photography help me keep perspective on whole vs. detail — and to keep stripping away until only the essential remains
How can i help you or your company?
Please write to me!